How Randy Rohde Is Turning Headlines Into Revenue for Businesses Nationwide
In today's competitive landscape of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally acclaimed PR expert who empowers brands build authority, climb to the top of search results, and land placements across over 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success took several unexpected turns. After earning a business education from institutions including Michigan Ross, he started out in retail operations — running national retail stores, supervising multi-unit teams, and eventually directing operations for two national retail companies.
The itch to create something from scratch never went away. With a team of partners, he launched a national service provider, completed a successful sale, started another, then settled in Cleveland, Ohio, where he scaled a company to operate in five states — and sold that one too. It was during this time that he discovered the power of digital marketing.
Press Releases With a Purpose
Now, Rohde operates 38 Digital Market, a digital marketing agency operating out of Chagrin here Falls, Ohio. Via his signature brand "The News Guy," he offers a comprehensive suite of services designed to move the needle for businesses.
At the heart of his business is press release distribution, publishing content across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides high-profile article placements on prestigious platforms, SEO and local SEO optimization, white-hat link building campaigns, and PPC management.
Where PR Meets AI
One area where Rohde is particularly innovative is his pioneering approach to AI search visibility. He treats press releases as a form of influence over AI systems — helping brands shape what AI tools including Google AI Overviews, ChatGPT, and Perplexity say about their business. This forward-looking methodology positions his clients a competitive edge in an increasingly AI-driven digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's influence extends much further than his agency's walls. He hosts a pair of podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing entrepreneurs and small business owners.
As a conference presenter, Rohde has taken the stage at industry conferences around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on popular podcast programs such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both in film and in business.
The Bottom Line
As he's fond of saying: "Visibility without credibility is a missed opportunity." For brands that want to strengthen their digital presence, improve their visibility online, and future-proof their marketing, Randy Rohde and The News Guy offer a proven path forward.